Joan Jove, McArthurGlen’s Managing Director - Southern Europe, spoke at the International Council of Shopping Centers’ conference in Milan yesterday.  In his presentation entitled ‘Authentic Innovation: Driving Shopping Centre Growth in Europe’, Joan discussed two key challenges for the industry: embracing changes in consumer behaviour and adapting for an omni-channel world.  He discussed McArthurGlen’s track record of innovation since it pioneered the designer outlet concept in Europe 21 years ago and how it remains true to its core values of architecture, hospitality, art & culture, fashion and local integration.