McArthurGlen has partnered with Universal Music Group to curate its biggest Italian music festival. #ModaMusica will comprise a series of 16 summer music events featuring concerts by major Italian and international artists and late night shopping at all five of McArthurGlen’s Italian centres - Barberino (Florence), Castel Romano (Rome), La Reggia (Naples), Noventa di Piave (Venice) and Serravalle (Milan) - from 18 June to 20 August.

The festival programme, which was announced at a press conference at the Triennale Museum in Milan, features 13 different artists and some of Italy’s biggest stars including Fiorella Mannoia, and platinum-selling recording artist Fedez. The American singer-songwriter Norma Jean Martine, who is signed to Universal Music and who re-recorded George Michael’s ‘Freedom’ for McArthurGlen’s spring advertising campaign, will perform at the summer concert in Serravalle on 30 July. The brass ensemble orchestra from La Fenice theatre will also perform a concert. All stores will be open until midnight on event nights to provide guests time to enjoy the music and also to shop.

“Our partnership with Universal Music Group allows us to offer our guests a very rich and high quality music programme,” said Carlos Salicrù Gairalt, McArthurGlen’s Head of Marketing, Southern Europe. “Ever since we started hosting summer music festivals in 2011, we’ve attracted massive audiences - last year over 25,000 people attended the concert by Francesco De Gregori. At McArthurGlen we want to provide a complete shopping experience for our customers, and entertainment is a big part of this.”

For more information please visit www.mcarthurglen.it

#MODAMUSICA CALENDAR 2016

SERRAVALLE DESIGNER OUTLET

18^TH JUNE: FIORELLA MANNOIA

25^TH JUNE: ANTONELLO VENDITTI

16^TH JULY: MARIO BIONDI

23^TH JULY: ELIO E LE STORIE TESE

30^TH JULY: FEDEZ DJ SET – NORMA JEAN MARTINE

13^TH-14^TH-15^TH AUGUST: SALES END PARTY 

NOVENTA DESIGNER OUTLET

11^TH, 12^TH JUNE AND 25^TH, 26^TH JUNE, AT 16:00 AND AT 17:30: L’OPERA TE LA RACCONTO IO: “THE CINDERELLA” BY GIOACHINO ROSSINI

15^TH JULY AT 19:00: BRASS ENSEMBLE ORCHESTRA OF LA FENICE THEATRE CONCERT

30^TH JULY: PATTY PRAVO

6^TH AUGUST: GIUSY FERRERI

20^TH AUGUST: ELIO E LE STORIE TESE

BARBERINO DESIGNER OUTLET

17^TH JULY: PATTY PRAVO

24^TH JULY: CHIARA GALIAZZO

CASTEL ROMANO DESIGNER OUTLET

19^TH JUNE: UMBERTO TOZZI

16^TH JULY: BIMBA LANDMANN

17^TH JULY: ANNALISA

23^TH – 24^TH JULY: STREET ARTISTS: CORONA E TAKABUM STREET BAND

30^TH JULY: BIMBA LANDMANN

31^TH JULY: FEDEZ DJ SET

WEEKEND OF AUGUST: ACROBATIC BARTENDER AND DJ SET

LA REGGIA DESIGNER OUTLET

18^TH JUNE: TIROMANCINO

16^TH JULY: GIUSY FERRERI

6^TH AUGUST: EDOARDO BENNATO