New in now from Levi's®
The greatest story ever worn
Celebrating 150 years of the iconic 501® Original jean - an ever-expanding story, written and rewritten by everyone who fastens up the fifth button.
This year, Levi's® celebrates a century and a half of the 501® Original (their first-ever blue jeans) and people living in Levi’s®. And in the world of 501® jeans, every person has a pair, and every pair has a story. What started with some denim, copper rivets and an American dream has become a worldwide phenom and, quite possibly, the most beloved clothing article of all time.
The brand's iconic five-pocket, button-fly straight fit has been loved by everyone: miners, cowboys, hippies, rockers, skaters, musicians, politicians, celebrities, unsung heroes and countless others on every kind of journey. And that’s led to a lifetime of your stories interwoven into the fabric of ours. So, what’s your 501® story?
The brand's iconic five-pocket, button-fly straight fit has been loved by everyone: miners, cowboys, hippies, rockers, skaters, musicians, politicians, celebrities, unsung heroes and countless others on every kind of journey. And that’s led to a lifetime of your stories interwoven into the fabric of ours. So, what’s your 501® story?
Discover the edit
THE 501® CHAPTERS
THE GREATEST STORIES EVER WORN. BUT NEVER WORN THE SAME.
More from Levi's®
Read next
