Rich & Royal

Sustainable fabrics with expressive prints and bold colours. Trends that don’t just make the zeitgeist look pretty – they fully embrace it. Worn by individual women in individual ways, each writing their own stories.
The Rich & Royal story began in 1986 with a family business from Baden-Württemberg: Peter Stupp Design Mode GmbH, founded by Peter Stupp in Freiberg am Neckar near Stuttgart, which is still the company’s base to this day. The founder’s sons, Denis and Patrick Stupp, have been running the company in its second generation since 2002. Inspired by a trip
to New York and the modern fusion of glamour and rock that was the fanfare for the fashion of the new century, the two founded the Rich & Royal fashion brand in 2006. What started with a single designer and eight representatives has morphed into a company employing 150 people and with 1,000 points of sale in ten countries. With a clearly future-focused vision. And the consistent pledge to always combine fashion and trends with a sustainable awareness for people and the environment – for you & the future.

2021 was precisely the right time for a change. A year of crises and upheavals – but also one of optimism and hopeful visions for the future. Rich & Royal’s collections are already evolving with the times, and so the brand’s logo has also received a modern update.

At Rich & Royal, we always focus on the rich variety and
high standards our customers expect. We celebrate femininity, whatever shape it takes. Trendy, but with its own self-confident style. Well dressed, but not at the expense
of the environment. For the office, leisure time or special occasions. Rich & Royal’s collections not only adapt to
future trends, but also build on them to meet the real needs of their wearers. From the catwalk to the wardrobe, to be combined individually. The design elements that make up
the Rich & Royal look: high-quality fabrics with a particularly beautiful feel, expressive colours and designs, plus loving details that make any fashion heart beat that little bit faster.
The Rich & Royal sense for trends is always in complete harmony with the needs of our planet. Fashion and style are natural for the brand, but the responsible use of resources, environmentally friendly processes and fair working conditions carry just as much weight. 85% of our partner manufacturers are based in Europe, many of them family-run like Rich & Royal itself. The materials are very consciously selected from fabric suppliers in France, Italy and Portugal – 50% of these are already sustainable. A figure that is expected to grow to at least 90% by 2025. Our Organic Basics is one of the role models here. These are already 100% organic and sustainably produced. Without compromise.