Garcia Jeans

It’s 1972 when Maurizio and Isabella open one of the very first denim factories in Italy. In Urbania; later known as La valle dei jeans or The valley of jeans, Maurizio’s passion for craftsmanship and beautiful jeans comes to life. Besides producing jeans for well-known brands, Maurizio decides to set up his own label and names it after the love of his life, Isabella Garcia. 

WE ARE GARCIA

A new world opens up in experiences and wonder.
We all look at the world in an optimistic way.
We will be imperfect at times, but this also gives us our personality.

We venture forward in creativity with enthusiasm and energy. We are Garcia, the fashion brand with a denim heart.